Posts Categorized "Gendered Power Structures in Cologne Commercials"
by Chris Zelinski
For my 20th portfolio post I again chose a YSL beauty commercial. This time I analyzed the new Yves Saint Laurent commercial which definitely aimed to present the…
For my 19th portfolio post, I decided to look at a commercial from YSL beauty. I had not yet looked at commercials from this company and was pleasantly…
For my 18th portfolio post I reviewed another cologne commercial from a company I previously had not looked at, Sephora Romania. relative size — present, The way the…
For my 17th portfolio post I chose a commercial from a cologne company I hadn’t heard of before, Azzaro Pour Homme. Relative size — Absent Feminine touch —…
For my 16th portfolio post I analyzed a perfume commercial from ralph Lauren. This commercial was for their scent Romance, and it emphasized a romantic relationship between the…
For my 15th portfolio post I chose a new commercial from Giorgio Armani for their new perfume fragrance, My Way. Again I was pleased to see that the…
In stark contrast, for my 14th portfolio post I chose a cologne commercial that takes full advantage of using sexuality as a means of selling their product. relative…
The commercial I chose for my 13th portfolio post took a very different approach than the majority of commercials I have analyzed so far this semester. relative size…
For my twelfth portfolio post, I chose a perfume commercial that claims to be empowering to women. The description of the commercial talks about “the generation that dreams…
For my eleventh portfolio post, I analyzed a new perfume commercial from Versace. This commercial used a very unique filming style that I found intriguing. relative size…
My 10th portfolio post takes a look at a new ralph Lauren cologne commercial. relative size — present. At 40 seconds we see a scene where the…
For my 9th portfolio post I analyzed a new cologne commercial from Dolce and Gabbana. I found the commercial intriguing due to the many different interactions that take…
For my 8th portfolio post I decided to mix things up by looking at the perfume of a celebrity. Namely, Ariana Grande. Although, the perfume line is still…
In this 7th portfolio post, I again chose a perfume commercial to analyze. Namely, the commercial for Giorgio Armani’s Acqua di Gioia perfume. Relative size — absent feminine…
For Portfolio post number six, I again chose a Giorgio Armani cologne commercial. This time, however, the commercial has more than one character. relative size — absent feminine…
For my fifth portfolio post I decided to analyze a cologne commercial from Giorgio Armani. Relative size — absent feminine touch — absent function ranking — absent the…
For my fourth Portfolio Post, I looked at another perfume advertisement this time from Chanel. relative size — absent feminine touch — absent function ranking — absent the…
For portfolio post three, I chose to analyze another Christian Dior commercial. This time, however, I chose a perfume commercial for Miss Dior rather than another male cologne…
For the second post, I analyzed a Chanel fragrance commercial using Goffman’s gender displays Relative size — present, in one scene (at 28 seconds) we clearly see a…
I chose to analyze this Christian Dior cologne commercial using Goffman’s gender displays. Relative size — part way into the commercial a scene is shown where the male…