For my 16th portfolio post I analyzed a perfume commercial from ralph Lauren. This commercial was for their scent Romance, and it emphasized a romantic relationship between the male and female leads.
- relative size — Absent
- feminine touch — absent
- function ranking — absent
- the family — absent
- ritualization of subordination — absent
- licensed withdrawal — present, at 3 seconds, 12 and 14, The female lead seems to be performing licensed withdrawal.
I found it interesting that this commercial focused so heavily on romantic relationships because not everyone has such a positive view of relationships and by emphasizing the importance of romantic relationships they could be deterring some of their audience from purchasing the product. However, at the same time I can understand the appeal that romantic relationships have for much of the population.
Shared by: Christopher Zelinski
Image Credit: https://www.youtube.com/watch?v=HnWPRb6xhCY