The commercial I chose for my 13th portfolio post took a very different approach than the majority of commercials I have analyzed so far this semester.
- relative size — absent
- feminine touch — absent
- function ranking —
- The family — present, Both the male and female leads are shown in roles of childcare in the commercial. I was truly happy to see equal representation of family care from the male and female characters
- Ritualization of subordination — absent
- Licensed withdrawal — absent
Overall, I was glad that another cologne commercial chose to take an atypical approach with their advertising and instead of appealing to the audience sexually they instead chose a wholesome approach to advertise their new product.
Shared by: Christopher Zelinski
Image Credit: https://www.youtube.com/watch?v=aEcbuccnjLc