Here, we have a model showing off a shirt, everything seems normal but the pose she is in and the fact that she is looking at the camera shows femininity. She looks yielding, soft spoken and warm. She looks approachable and like someone who would have a nice conversation with. I think the goal of the model modeling the clothes was to make it seem that this shirt is for a fun and friendly woman, not a working woman, she is pretty and that is all that should matter. Compared to the male model in the ad, he is not looking at the camera which gives us an invitation to not look at him. He is well put together and knows he looks good, especially by the way he is standing, he is up right and kind of turned.
Shared by: Karolina
Image Credit: https://bananarepublic.gap.com