This is an ad for a man’s shirt from American Apparel. This man looks independent, self-sufficient, and individualistic. According to the Bemis Sex Role theory, he is showing masculine traits. Compared to the female model’s pose, he is relaxed and not trying much in this picture. Gender plays a role here because compared to the female, a lot of her body is out and is selling the dress while this guy is wearing pants and a shirt and posing naturally. His arms and face are selling this shirt, it fits him nicely and he looks manly, that is one of the goals of this ad.
Shared by: Karolina
Image Credit: American Apparel