In this issue of Sports Illustrated about the upcoming 2019-2020 NBA season, the Los Angeles Clippers were featured on the cover displaying a strong, active role that gives specific insight on what it means to be a male figure.
The Gaze Theory
On the cover, male gaze is prominently represented in every single athlete that is depicted. Each male is looking directly at the camera in order to engage the audience.
The Sex Role Perspective
Due to the large engagement of each individual, from a sex role perspective, this gives the audience the idea of men being tough, in control, and successful. In addition, the tall posture, and body orientation of the men introduce a powerful and authoritative dynamic. This shows the audience that qualities such as dominance should be associated with a male figure.
Shared by: Sydney Zima
Image Credit: https://sicovers.com/featured/los-angeles-clippers-2019-20-nba-basketball-preview-october-21-2019-sports-illustrated-cover.html