Posts Categorized "Advertising for Feminine Products"

by Megan Jasen

Women’s Roles in Feminine Product Advertising – Target Ad

This is and advertisement for Target clothing ad. Sex Role Perspective The ad is for women’s denim jeans and features two women and some clothes that are folded….

Women’s Roles in Feminine Product Advertising – Guess Ad

This is an advertisement for Guess’s 2019 Fall and Winter Denim Campaign. Sex Role Perspective The ad includes a blonde woman and a brunette woman sitting on the…

Women’s Roles in Feminine Product Advertising – Dior Ad

This is an ad with Natalie Portman for Dior’s Miss Dior perfume. Sex Role Perspective This ad reinforces stereotypical female characteristics. Natalie Portman is laying on the floor…

Women’s Roles in Feminine Product Advertising – DKNY Perfume Ad

This is an ad for DKNY’s Be Delicious perfume for women. Sex Role Perspective This ad reinforces stereotypical female characteristics. There is a woman in the ad who…

Women’s Roles in Feminine Product Advertising – Aveeno Lotion Ad

This is an ad for Aveeno’s Daily Moisturizing Lotion with Jennifer Aniston. Sex Role Perspective This ad reinforces female characteristics. Jennifer Aniston is sitting on a lawn chair…

Women’s Roles in Feminine Product Advertising – Nivea Lotion Ad

This is an ad for Nivea’s Smooth Skin lotion. Sex Role Perspective The ad shows a man and woman in a close embrace with simple clothing to show…

Women’s Roles in Feminine Product Advertising – Givenchy Skincare Ad

This is an ad for Givenchy and their Hydra Sparkling Moisturizer Sex Role Perspective This ad reinforces and resists stereotypical feminine characteristics at the same time. The woman…

Women’s Roles in Feminine Product Advertising – L’oreal Skincare Ad

This is an ad for L’oreal and their Skin Genesis Cleansers. Sex Role Perspective The ad shows a woman washing her face with the cleansers. The point of…

Women’s Roles in Feminine Product Advertising – L’oreal Ad

This is an ad for L’oreal and their campaign to create awareness for gender inequality in Germany. Sex Role Perspective  The ad pictured above is one of three…

Women’s Roles in Feminine Product Advertising – Maybelline Ad

This is an ad for Maybelline Cosmetics and a lipstick Sex Role Perspective The woman in the picture has her head tilted back, eyes closed, parted lips, and…

Women’s Roles in Feminine Product Advertising – Tampax Ad

This ad is for Tampax Tampons with Amy Schumer discussing tampon sizes. Sex Role Perspective The ad takes place in a public bathroom where Amy asks another woman…

Women’s Roles in Feminine Product Advertising – Playtex Ad

This is an Advertisement from Tampax Sport with Chloe Lukasiak talking about her favorite compact tampon. Sex Role Perspective The ad shows Chloe dancing and talking about how…

Women’s Roles in Feminine Product Advertising – Gillette Venus Ad

This is an ad from 2000 for a women’s Gillette Venus razor ad. Sex Role Perspective The ad shows women on a tropical beach/island, all in the same…

Women’s Roles in Feminine Product Advertising – billie Ad

This is an advertisement for a women’s razor company named billie. Sex Role Perspective This ad shows a diverse group of women in public places, specifically the beach….

Women’s Roles in Feminine Product Advertising – Herbal Essences Shampoo Ad

This is a video ad for Herbal Essences Shampoo with Nicole Scherzinger. Sex Role Perspective Nicole is in a plane and goes to use the bathroom. She begins…

Women’s Roles in Feminine Product Advertising – Pantene Pro V Ad

This is an advertisement for Pantene Pro V with singer Ellie Goulding The ad includes the words: PANTENE – Wash in Nutrients Wash in Strength and Strong is…

Women’s Roles in Feminine Product Advertising – Degree MotionSense Ad

This is an advertisement for Degree MotionSense Deodorant for Women.   Sex Role Theory This ad includes multiple women in the same apartment complex getting ready to go…

Women’s Roles in Feminine Product Advertising – Secret Deodorant Ad

This is a video advertisement for Secret Deodorant for Women.   Sex Role Perspective This ad is a video that showcases multiple women (all women of color) using…

Women’s Roles in Feminine Product Advertising – Victoria’s Secret Ad

This is an ad for Calvin Klein Underwear. Sex Role Perspective  This woman is standing in front of a white wall wearing undergarments with tights and heels. She…

Women’s Roles in Feminine Product Advertising – Victoria’s Secret Ad

This is a Victoria’s Secret Ad for women’s bras and underwear. Sex Role Perspective This ad contains a woman laying in her bra and underwear, presumably in a…