Posts Categorized "Gender Represented in Shoe Advertisements"
by Marie Smith
Goffman’s categories in Van’s advertisements Ad One: https://media-assets-02.thedrum.com/cache/images/thedrum-prod/s3-news-tmp-170067-vanguards–default–1280.jpg Feminine Touch: Notice all the women in this ad are touching themselves or something in some way, and you can…
Goffman’s Categories in Asics Shoe Advertisments Ad One: https://i.pinimg.com/originals/54/b7/41/54b741e0bc5b2545a5573e7cc0cb5b3e.jpg Notice that this ad doesn’t feature many of Goffman’s categories, just licensed withdrawal. This type of licensed withdrawal isn’t…
Ad One: https://images.squarespace-cdn.com/content/v1/5abf72be710699cf148d9c26/1523724954389-D09AJAEBBVZOHL0BA08I/ke17ZwdGBToddI8pDm48kDHPSfPanjkWqhH6pl6g5ph7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0mwONMR1ELp49Lyc52iWr5dNb1QJw9casjKdtTg1_-y4jz4ptJBmI9gQmbjSQnNGng/3.jpg Feminine Touch: The model in the photo has her hand raised to cover her mouth, an example of feminine touch. Licensed Withdrawal: Notice that she…
Goffman’s Categories in Reebok Shoe Ads Ad One: https://footwearnews.com/wp-content/uploads/2018/07/reebok-womens-campaign-05.jpg?w=800 This Reebok ad features very few Goffman’s categories. The only one I believe could potentially be argued is Feminine…
Goffman’s Categories in Tommy Hilfiger Ads Ad One: https://assets2.mr-mag.com/wp-content/uploads/2018/02/TH_SS18_TommyJeans_Campaign_05-e1518456340192.jpg Feminine Touch: In this ad, both of the women are touching themselves in some way (one has her hand…
Goffman’s Categories in Fila Advertisements Ad One:https://i.pinimg.com/originals/36/f5/94/36f594f666c35f0fe4aadea4fd0257c6.jpg Relative Size: This ad features two men and two women. Notice the women in the ad appear smaller than the men…
Goffman’s Categories in Johnston & Murphy Ads Featuring Men Ad One: https://yesassets.s3.amazonaws.com/sarahlaird/cache/sarahlaird-87164-w1200-h800-q80-rz3-b75-f0.jpg It is more difficult to find Goffman’s Categories in Ad’s featuring only men since most of…
Goffman’s Categories in Johnston and Murphy Shoe Ads for Women Ad One: https://i.mdel.net/i/db/2014/9/300081/300081-800w.jpg Feminine Touch: Notice that the model in the image has her hands on the stool…
Goffman’s Categories in Men’s vs Women’s Sketchers Ads Ad One: https://i.pinimg.com/originals/ac/b9/ce/acb9ceec497154549b6d98ef47389b82.jpg Feminine Touch Notice that Kim has her hand resting on her hip in the photo, exhibiting feminine…
Goffman’s Categories in Men and Women’s Puma Ads Ad One: https://miro.medium.com/max/1200/1*2v9srI8HMXwqjcgLdUV2Hg.jpeg Feminine Touch Notice that the model in the ad is gently holding the ball even though she’s…
Goffman’s Categories in Under Armour Advertisements To find these advertisements, I chose the first option for the searches, “Under Armour Ad Man” and “Under Armour Ad Woman”. Ad…
Goffman’s Categories in Nike Shoe Ads Nike is one of the top shoe companies in the work, and it’s advertisements reach many places around the world. In this…
Men’s Adidas Ads Verses Women’s Adidas Ads Ad One (Featuring both genders): https://i.pinimg.com/originals/1c/79/e0/1c79e04e4af1f64297eb9e8769c4e648.jpg Notice that this ad doesn’t prominently feature Goffman’s Categories. Categories that could apply in this…
Goffman’s Categories in Jimmy Choo Shoe Ads Ad One: https://i.pinimg.com/originals/3d/d6/be/3dd6be62367cf59fe86c92ba98c73ab6.jpg Relative Size Normally, relative size is used in ads where men are in the foreground and women are…
Goffman’s Categories in American Apparel Shoe Ads Ad One: Relative Size This isn’t a strong example of relative size, but if you notice, the woman is standing on…
Goffman’s Categories in Bianco shoe Campaign Bianco shoe company had a campaign called “Equal pay is not enough” in which they promoted paying women more. The Commercial: Feminine…
Goffman’s Categories in GEOX Women’s Shoes Commercials In 2012, there were three commercials released for GEOX women’s shoes about three different women with three different life styles wearing…
Goffman’s Analysis in The Men’s Golf Skechers Ad This ad features a man who goes golfing by himself and is paired with three attractive women. Some of Goffman’s…
Goffman’s Categories Within Men’s Shoe Ads Men’s shoe ads tend to feature less models than women’s Feminine Touch This is very rarely found in ads with just men,…
Goffman’s Categories Within Women’s Shoe Ads The two Goffman’s Categories often featured in shoe ads are Feminine Touch and Licensed Withdrawal. Feminine Touch This category is quite often…