The Sam Adams Super Bowl ad features a comical stereotype aimed at people from Boston. Specifically, the individual being portrayed is seen as someone who has a thick Boston accent, dressed in casual wear with a backwards cap, and as someone who isn’t the brightest. Along with being reduced to these simple characteristics, there is an intersection between this comical stereotype and gender social characteristics.
- For one the individual who is portraying the stereotype is also seen as someone with general assertive qualities
- He is seen drinking a particularly strong IPA with his fellow men
Shared by: Will Porter
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