#18- Nike at 121 Million followers
Sex Role Theory
Nike’s feed is a stark contrast compared to Miley Cyrus and Katy Perry. This instagram account features dark colors, mostly black. In addition, the posts, both female and male are serious and powerful. As expected, most of the posts feature athletes. What was interesting however was that their was a wide diversity of people shown. Nike had all races, ethnicity and body types on their page.
Masculine Qualities
- Leader
- Agressive
- Assertive
- Athletic
- Competitive
- Dominant
- Masculine
Feminine Qualities
- Feminine.. to a point.
Overall Nike’s page is overwhelmingly masculine. Both the male and females are portrayed as powerful, in charge individuals.
Shared by: Madison Earing
Image Credit: https://www.instagram.com/p/B9CM1hOg9Hj/