{"id":1974,"date":"2013-03-26T18:08:09","date_gmt":"2013-03-26T23:08:09","guid":{"rendered":"http:\/\/home.snc.edu\/susanallen\/?p=1974"},"modified":"2013-03-26T18:08:09","modified_gmt":"2013-03-26T23:08:09","slug":"old-friend-new-friend","status":"publish","type":"post","link":"https:\/\/sncmagazine.knight.domains\/uncategorized\/old-friend-new-friend\/","title":{"rendered":"Old Friend, New Friend"},"content":{"rendered":"

\"\"<\/a>We\u2019ve been talking about a redesign for the magazine for a couple of years now, and I\u2019ve been broaching the topic whenever I run into an interested reader. I\u2019ve sometimes been taken aback by the typical response: \u201cWhy?\u201d<\/p>\n

But I\u2019ve had some time to get used to the question, and certainly to appreciate the affection for the publication that it evinces. \u201cWhy would you do that?\u201d It\u2019s a useful question, actually. As we\u2019ve been taking the magazine through a radical rethink this winter, it\u2019s this question that has kept me focused on what a St. Norbert College magazine needs to be, as well as what it could be.<\/p>\n

It seems to me, a St. Norbert magazine needs to feel like \u201cus.\u201d It needs to connect with readers\u2019 pride and affection for the place. It needs to acknowledge our past and future, as well as our (very exciting) present.\u00a0It needs to seize the imagination in a new, but still very SNC way.<\/p>\n

All these \u201cneeds\u201d speak to us (Bridget, Drew, me) right where we live, so it has not been hard to take them to heart. With the redesign<\/a> \u2013 and our Spring 2013 issue \u2013 going public this week, we feel a little bit proud of our work and very hopeful that readers will embrace it too. That said, we have a keen interest in reactions both ways, and will take all on board.<\/p>\n

Back to that question \u201cwhy,\u201d though. Two pat answers\u00a0spring straight to mind and, although they clearly<\/p>\n

\"\"<\/a>

Intern Rachel Gintner \u201914 looks over printer proofs for the new issue.<\/p><\/div>\n

won\u2019t do, I\u2019ll offer them here for starters:\u00a01) \u201cWhy not?\u201d <\/span>2) Eleven years is an awfully long time. (Yes! It was indeed 2002 when the \u201cnew\u201d St. Norbert College Magazine debuted.)<\/span><\/p>\n

I am heartily grateful to all the people who have not let us off this easily while I\u2019ve been badgering them about this project. Their concern for the college and the mag uncovered these more telling prompts for the redesign that launches later this week:<\/p>\n